News Story

Wednesday, August 24, 2016 • 8:24 am

Williams GB Gin announced as Official Gin for the 2016 Land Rover Burghley Horse Trials

Williams GB Gin by Chase Distillery has further cemented its support for British countryside pursuits, by announcing an innovative new association with what is widely acknowledged to be the World’s most challenging 4* equestrian event; the Land Rover Burghley Horse Trials.

The partnership will see Williams GB Gin exclusively stocked at the event, while a bespoke Chase Horsebox Bar will be situated at the heart of the cross country course, in Burghley Park’s Discovery Valley.

The Land Rover Burghley Horse Trials takes place in Stamford, Lincolnshire each September, attracting more than 160,000 visitors over a four-day period.  Situated within the magnificent parkland of Burghley House, Land Rover Burghley is renowned not only as a major international televised sporting event, but also as the premier occasion in the autumn social calendar.

This year (1st – 4th September) up to 80 elite horse and riders drawn from across the globe will be taking part, including five Olympic medallists.

A win for New Zealand’s Andrew Nicholson would make for a fairy tale result.  Not only is he the only rider ever to have won the event three times ‘in a row’ but in 2015 he suffered a fall resulting in a serious neck injury which causes paralysis in 98% of cases.  Following a remarkable recovery and now back to full fitness Andrew will be competing in his first 4* event since the accident

With neither last year’s winner Michael Jung nor the hugely popular William Fox-Pitt entered, due to their Rio commitments, we could be seeing a totally new face heading the podium this year.  Strong challenges are likely from antipodean riders such as Australia’s Christopher Burton and Shane Rose. While closer to home Pippa Funnell, Oliver Townend and Kristina Cook all look competitive.

James Chase, Marketing Director at Chase Distillery said: “As the first Single-Estate distillery in the UK, all our products have strong ties back to our farm and the countryside in which we live and work.  The Land Rover Burghley Horse Trials reflects this rural heritage and typifies the unique sense of “Britishness” that sets us apart from the rest.”

Elizabeth Inman, Event Director of the Land Rover Burghley Horse Trials said: “We are delighted to welcome Williams GB Gin on board as our official Gin.  This award winning brand shares many of the same values we espouse at the Horse Trials including quality, innovation and hospitality.”

Williams GB Gin makes the perfect gin & tonic.  Best served with lemon and a thin slice of ginger as garnish.


Notes to the Editor

About Chase Gin

Based in rural Herefordshire, family-run Chase Distillery, owned by William Chase, was the first Single-Estate distillery in the UK with each of their fine spirits being grown, distilled and hand-bottled on-site. This field to bottle approach allows Chase to keep a watchful eye over their farming and distillation processes, guaranteeing the quality of each product. Chase Vodka is now sold worldwide, including distribution within Russia.

About Land Rover Burghley Horse Trials

Established in 1961 and held in Burghley Park with the magnificent Burghley House as a backdrop, Land Rover Burghley Horse Trials is one of three events in the Rolex Grand Slam of Eventing and one of six events in the FEI Classics™ which unites the only six existing CCI 4*events in the world. The event takes place on 1st – 4th September 2016 and showcases the best in the world in the equestrian disciplines of eventing. The event is also famous for its extensive shopping avenues, pavilions and food walk and is established as a major international equestrian and social event in the Autumn Sporting Calendar.

For more information on the Land Rover Burghley Horse Trials


Facebook: BurghleyHorse

Twitter: @LRBHT_Official

Instagram: @LRBHT_Official

For further press information

Carole Pendle

Press Officer

Land Rover Burghley Horse Trials

Tel: 07768462601