News Story

Friday, August 14, 2015 • 8:00 am

Rugby World Cup Trophy Tour comes to the Land Rover Burghley Horse Trials

Rugby World Cup Trophy Tour comes to the Land Rover Burghley Horse Trials + Mascot Competition

  • Land Rover to bring the Rugby World Cup Trophy Tour to Burghley Horse Trials
  • Bespoke Rugby World Cup 2015 Defender will be on display with the Webb Ellis Cup
  • Children aged seven – thirteen can audition to win the chance of being a mascot at Rugby World Cup 2015 and walk out onto the pitch with a participating team
  • A bespoke rugby cross country fence will celebrate Land Rover’s rugby theme

The 2015 Land Rover Burghley Horse Trials (3rd – 6th September) will not only welcome elite equestrian athletes this year.  Land Rover, title sponsor of the Horse Trials and a Worldwide Partner of Rugby World Cup 2015 will be introducing another sporting great to the event.

On Friday 4th September the Rugby World Cup Trophy – the Webb Ellis Cup – will be onsite at Burghley, as part of the Rugby World Cup Trophy Tour, which is currently visiting towns, villages, clubs and schools across the UK and Ireland, as part of a 100 day tour.  The Tour will culminate on 18th September at the Rugby World Cup 2015 Opening Ceremony.

Spectators at Burghley will have the chance to get up close and personal with the famous Trophy and see the bespoke Rugby World Cup 2015 Defender, which has been carrying it on its journey around the UK and Ireland, and Land Rover ambassador and Rugby World Cup 2003 winner Jason Robinson OBE will also be present for this occasion.

Local children will also have the opportunity to audition to become a Rugby World Cup 2015 mascot – the last chance for 7-13 year olds to win the opportunity to run out onto the pitch with one of the teams.  Auditions will take place on Friday 4th, Saturday 5th and Sunday 6th September and youngsters will be invited to visit the Land Rover Experience area and complete one of three tasks: sing their national anthem, offer a piece of advice they would give to the Captain before he runs out for Rugby World Cup 2015, or say how they would welcome a visiting team to England for the Tournament.

The prize for the two lucky chosen mascots will include two tickets to a Rugby World Cup 2015 match (mascot plus parent or guardian), official Rugby World Cup 2015 mascot kit and of course the opportunity to walk out onto the pitch with a captain for a Rugby World Cup 2015 match.

The final rugby-themed element of this year’s Land Rover Burghley Horse Trials comprises a bespoke cross country fence, created by Burghley’s eminent course designer Captain Mark Philips.  The final design is still under wraps and will only be unveiled in the run up to the event.

Elizabeth Inman, Director of the Land Rover Burghley Horse Trials said: “There is great synergy between Eventing and Rugby: two of the toughest sports on the planet, both requiring determination, focus and agility.   It is fitting that we are able to acknowledge both sports at Land Rover Burghley in this Rugby World Cup year.

“At Burghley we always strive to offer our visitors a unique experience that goes beyond the equestrian competition and this is certainly it.  To be hosting the Webb Ellis Cup is a huge honour, while many visiting youngsters will have a once in a lifetime opportunity to audition to be Rugby World Cup 2015 mascots.”

Anyone interested in finding out more about the Webb Ellis Cup’s visit to Burghley and Land Rover’s rugby-themed activities across the four day event, including the mascot recruitment, should visit  or follow @LandRover_UK on twitter.


Notes to the editor

About the Webb Ellis Cup

Made from gilded silver in 1906, the Webb Ellis Cup has travelled the world since its reinvention as the most sought-after possession in Rugby. It has been seen by millions and has been lifted by some of the finest rugby players ever to grace the international stage. The Trophy stands at 38 cms tall and weighs 4.5 kg.  It was won at the inaugural Rugby World Cup in 1987 by New Zealand, and has only been won by four different nations since – Australia (twice, in 1991 and 1999), South Africa (twice, in 1995 and 2007), England (in 2003) and New Zealand for a second time (in 2011). It is named after the school boy from Rugby School, William Webb Ellis, who is credited with inventing the sport when he first picked up a football and run with it back in 1823.  The Trophy is sometimes nicknamed as ‘Bill’.

About Land Rover Burghley Horse Trials

Established in 1961 and held in Burghley Park with the magnificent Burghley House as a backdrop, Land Rover Burghley Horse Trials is one of three events in the Rolex Grand Slam of Eventing and one of six events in the FEI Classics™ which unites the only six existing CCI 4*events in the world. The event takes place on  3 – 6 September 2015 and showcases the best in the world in the equestrian disciplines of eventing. The event is also famous for its extensive shopping avenues, pavilions and food walk and is established as a major international equestrian and social event in the Autumn Sporting Calendar.

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true breadth of capability across the model range. Defender, Freelander, Discovery, Range Rover Sport, Range Rover and Range Rover Evoque each define the world’s 4×4 sectors. Land Rover products are currently sold in approximately 180 global markets.

For further press information about the Land Rover Burghley Horse Trials

Carole Pendle

Brand Rapport

On behalf of the Land Rover Burghley Horse Trials

Tel: 07768 462601



For further press information about Land Rover’s Rugby World Cup activity and for media interviews:

Hannah Rawdon Mogg
Fast Track

On behalf of Land Rover

Tel:  020 7593 5296