News Story

Saturday, August 22, 2015 • 9:00 am

Local families set to host the World’s media with ‘pop up’ B&B initiative

Residents in the Stamford area are gearing up to help with one of the most popular events in the equestrian calendar.

With around 160,000 visitors expected to attend the Land Rover Burghley Horse Trials this September (3rd – 6th September), local people are lending a hand by temporarily turning their homes into ‘pop-up’ B&Bs to house visiting members of the media.

The idea of pop-up B&Bs was successfully launched during last year’s Horse Trials and allows selected journalists to stay nearby and make the most of their event coverage, For those partaking in this initiative, residents become part of the excitement with the possibility of hosting media from across the Globe representing organisations such as the BBC, CNN, Tatler and of course Horse and Hound.

Sarah Wicks from Ramsey, an equestrian enthusiast herself, is offering the chance for members of the media to stay in a twin bedroom with en-suite around 20 minutes away from Burghley Park, where the action will take place.

Explaining why she took the chance to sign up to the B&B initiative, Sarah said: “We have horses at home so I thought it would be lovely to have someone who is horse-savvy to stay with us.

“I go the Land Rover Burghley Horse Trials every year and love the shopping and the buzz of the cross-country, so it would be nice to feel like I am part of it all and to chat about the day’s events over the breakfast table.”

Elizabeth Inman, Director of the Land Rover Burghley Horse Trials, added: “With so much to offer and as one of the UK’s top 10 national sporting occasions, we receive thousands of visitors each year and it can be a struggle to find accommodation.

“It was fantastic to have the support of local people last year, who opened their doors to help everyone make the most of the event and we are hoping to team up with even more residents this time round.

“Things will be heating up this year, with many riders hoping to impress Olympic selectors ahead of the 2016 Rio Olympics. Anyone lucky enough to live locally is welcome to bring themselves even closer to the heart of the action by signing up to help us house the many journalists who are interested in covering this special event.”

Any local residents who would like to register to provide pop-up B&B accommodation can contact: for more information.

Everyone who signs up will be entered into a prize draw to win VIP tickets to next year’s event. As well as all the sporting action, visitors can also enjoy a unique shopping experience ranging from Bond Street jewelers to bespoke country tailors, the Food Walk with a vast array of specialist food stands and a chance to see the Rugby World Cup Trophy, the Webb Ellis Cup, on Friday 4th September.